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BUSINESS INNOVATION

Reimagine your brand, learn how to creatively solve problems, and get more out of your data. This 3-course certificate takes you through the design thinking process while giving you the skills to develop predictive marketing techniques and compelling data visualizations. After earning the Business Innovation Professional Certificate, students will be able to:

  • Use the 5-step iterative design thinking process to empathize, define, ideate, prototype and test your products or ideas.
  • Create elements of dashboard design, analyze social networks, and generate tables and graphs using Excel and Tableau.
  • Conduct ethnographic research to understand what motivates your audience.
  • Create an interactive Futurecast report to immediately leverage new business opportunities.

Data Visualization Using Excel and Tableau

Learn how to transform data into compelling graphics and dashboards using Excel and Tableau. During this course, you'll become fluent…
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Design Thinking for Creative Problem Solving

Creative problem solving is the engine that drives every successful business, product or idea. Learning this process means you'll be…
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Discovering Consumer Trends

Explore the art and science of user-centered business strategies in Discovering Consumer Trends. In this 8-week course, you will master…
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Candice Bradley Photo

Candice Bradley

Candice Bradley is a quantitative anthropologist, teaching courses in the data sciences. She received a Ph.D. in social science from UC Irvine, which has produced the most quantitative anthropologists in the US. She studied women’s empowerment and fertility in Africa and has done research in Kenya and Zimbabwe. Bradley’s underlying interest is in research methods and data analysis, which has led her to the study of data visualization.

Course: Data Visualization Using Excel and Tableau

Kevin Henry Photo

Kevin Henry

Kevin Henry is an award-winning product designer, Associate Professor at Columbia College Chicago and the author of Drawing for Product Designers. As Kevin transitioned in his career from the designing physical products to designing ephemeral learning experiences, he used the methods of design thinking to create and assess everything from early product definition to deeper empathy for the end-user, concept ideation, prototyping and final presentation or pitch.

In addition to researching and writing about the current state of design visualization, Kevin also designs learning experiences that are optimized for mobile devices. He is currently working on a series of interactive books designed for the iPad for the learning company The Fourth Teacher L.L.C., which he founded in 2017.

Course: Design Thinking for Creative Problem Solving

Hollie Jones Photo

Hollie Jones

Hollie Jones is a marketplace anthropologist who works with global corporations to answer questions about the granular consumer preferences and big picture market shifts that drive timely, data-driven innovation strategies. She has worked with big companies you’ve heard of like Bayer and Burt’s Bees as well as very small companies you haven’t heard of (yet). Jones’s research has impacted product development, brand positioning, message design, customer experience and new market entry strategies. She specializes in using qualitative research to provide an essential context and story for big data, and she has been a champion for the Voice of the Customer throughout her career.

Course: Discovering Consumer Trends

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