Reimagine your brand, learn how to creatively solve problems, and get more out of your data. This 3-course certificate takes you through the design thinking process while giving you the skills to develop predictive marketing techniques and compelling data visualizations. After earning the Business Innovation Professional Certificate, students will be able to:
- Use the 5-step iterative design thinking process to empathize, define, ideate, prototype and test your products or ideas.
- Create elements of dashboard design, analyze social networks, and generate tables and graphs using Excel and Tableau.
- Conduct ethnographic research to understand what motivates your audience.
- Create an interactive Futurecast report to immediately leverage new business opportunities.