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Innovative Retail Merchandising

As the way we buy, sell, and shop continues to rapidly evolve, innovation is more crucial than ever in retail. In the Innovative Retail Merchandising professional certificate, you will learn how to spot trends and connect with your audience wherever they are on their customer journey. By learning how to harness the power of social media, big data, and design thinking, your business will have a sustainable foundation for growth in the exciting future of retail.

What you’ll walk away with:

  • Usable methods of diffusion research to manage risk and be able to identify market shifts that impact how your customer reacts to products, brands, and ideas
  • Strategies for marketing your products both online and in-store using social media, emerging technology, and trend forecasting
  • A design thinking model customized to your business that will help you solve problems and generate new ideas

Certificate pricing and details:

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  • 9-credit tuition (3 credits per course): $2,691
  • Non-credit tuition: $2,115
  • Fees: $120 Registration Fee (required for both credit and non-credit options)
  • Duration: 24 weeks

SAVE 10% OFF TUITION WITH CODE “CERT10” AT CHECKOUT WHEN YOU SELECT “APPLY A DISCOUNT” UNDER EACH COURSE.

Certificate Courses

Design Thinking for Creative Problem Solving

Creative problem solving is the engine that drives every successful business, product, or idea. In this course, you'll learn the…
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Discovering Consumer Trends

Explore the art and science of user-centered business strategies in Discovering Consumer Trends. In this 8-week course, you will master…
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Retail Innovation

The future of shopping and retail is right around the corner—will you be ready? This 8-week course will get you…
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Award-Winning Instructors

Award-Winning Instructors

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Kevin Henry Photo

Kevin Henry

Kevin Henry is an award-winning product designer, Associate Professor at Columbia College Chicago and the author of Drawing for Product Designers. As Kevin transitioned in his career from the designing physical products to designing ephemeral learning experiences, he used the methods of design thinking to create and assess everything from early product definition to deeper empathy for the end-user, concept ideation, prototyping and final presentation or pitch.

In addition to researching and writing about the current state of design visualization, Kevin also designs learning experiences that are optimized for mobile devices. He is currently working on a series of interactive books designed for the iPad for the learning company The Fourth Teacher L.L.C., which he founded in 2017.

Course: Design Thinking for Creative Problem Solving

Hollie Jones Photo

Hollie Jones

Hollie Jones is a marketplace anthropologist who works with global corporations to answer questions about the granular consumer preferences and big picture market shifts that drive timely, data-driven innovation strategies. She has worked with big companies you’ve heard of like Bayer and Burt’s Bees as well as very small companies you haven’t heard of (yet). Jones’s research has impacted product development, brand positioning, message design, customer experience and new market entry strategies. She specializes in using qualitative research to provide an essential context and story for big data, and she has been a champion for the Voice of the Customer throughout her career.

Course: Discovering Consumer Trends

Bryn McCoy Photo

Bryn McCoy

Bryn McCoy has been a leading creative force in digital product and media for over 20 years. She began developing software for leading Silicon Valley companies in 1999 and has since made her mark with global organizations as an innovator in design and technology.

Bryn has led interdisciplinary projects with industry pioneers including IDEO, Volvo, Motorola, Target, Threadless, Uptake, ShopRunner, IBM and The Oprah Winfrey Network. In 2012, she co-founded Citizen Made, an award-winning product design and ecommerce platform. Citizen Made was recognized as a finalist in the FastCo + Target retail accelerator, won the Chicago Digital Startup Initiative’s Startup of the Year and L’Oreal Women in Digital’s People’s Choice award.

Bryn has been recognized as a Distinguished Woman in Science and was featured as new business leader by Forbes in 2012. Most recently, she launched Lux Lab, a design collective focused on smart products for human betterment.

Course: Retail Innovation

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