Important Dates
Fall term 1 begins
Aug 26

Overview

The future of shopping and retail is right around the corner—will you be ready? This 8-week course will get you in the mindset of modern consumers and give you strategies to make a bigger impact with your audience. Learn how to leverage the power of big data, predict trends, and make the most of social media—all customized to the cultural shifts and shopping behaviors that are set to revolutionize retail.

What you’ll walk away with:

  • An in-depth understanding of transformative and disruptive shopping trends
  • Practical strategies for creating personal customer touch points across the full retail funnel
  • Relationship and experiential marketing techniques for both brick-and-mortar and digital brands

Course pricing and details:

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  • 3-Credit Tuition: $897
  • Non-Credit Tuition: $705
  • Fees: $40 Registration Fee (required for both credit and noncredit options)
  • Duration: 8 Weeks

Earn a Professional Certificate:

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Retail Innovation can be applied to a Professional Certificate with Columbia Online, including our Innovative Retail Merchandising Professional Certificate and General Creative Studies Professional Certificate.

Bryn McCoy Photo

Bryn McCoy

Bryn McCoy has been a leading creative force in digital product and media for over 20 years. She began developing software for leading Silicon Valley companies in 1999 and has since made her mark with global organizations as an innovator in design and technology.

Bryn has led interdisciplinary projects with industry pioneers including IDEO, Volvo, Motorola, Target, Threadless, Uptake, ShopRunner, IBM and The Oprah Winfrey Network. In 2012, she co-founded Citizen Made, an award-winning product design and ecommerce platform. Citizen Made was recognized as a finalist in the FastCo + Target retail accelerator, won the Chicago Digital Startup Initiative’s Startup of the Year and L’Oreal Women in Digital’s People’s Choice award.

Bryn has been recognized as a Distinguished Woman in Science and was featured as new business leader by Forbes in 2012. Most recently, she launched Lux Lab, a design collective focused on smart products for human betterment.

Course: Retail Innovation