The future of shopping and retail is right around the corner—will you be ready? This 8-week course will get you in the mindset of modern consumers and give you strategies to make a bigger impact with your audience. Learn how to leverage the power of big data, predict trends, and make the most of social media—all customized to the cultural shifts and shopping behaviors that are set to revolutionize retail.
What you’ll walk away with:
- An in-depth understanding of transformative and disruptive shopping trends
- Practical strategies for creating personal customer touch points across the full retail funnel
- Relationship and experiential marketing techniques for both brick-and-mortar and digital brands
Course pricing and details:
- 3-Credit Tuition: $897
- Non-Credit Tuition: $705
- Fees: $40 Registration Fee (required for both credit and noncredit options)
- Duration: 8 Weeks
Earn a Professional Certificate:
Retail Innovation can be applied to a Professional Certificate with Columbia Online, including our Innovative Retail Merchandising Professional Certificate and General Creative Studies Professional Certificate.