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Being a successful creative also means being a smart entrepreneur. Develop practical strategies for managing and monetizing your creativity in this introductory entrepreneurship course. You will learn how to navigate the professional world as a working artist and build a self-sustaining career doing what you love. Get the expertise you need to run a small business, work as a freelancer and thrive in your everyday life.

What you’ll walk away with:

  • A business mindset that will empower your to succeed as an entrepreneur, freelancer, or working artist
  • Experience collaborating with artists across industries
  • The fundamentals of entrepreneurship in the arts, entertainment, and media industries

who should take this course?

If you are a freelancer, small business manager, or are ready to break out on your own as an entrepreneur, this course will give you the tools and support to make the next move in your career. Self-Management and Entrepreneurship is taught by creatives for creatives with an emphasis on individualistic approaches to entrepreneurship.

Course pricing and details:

  • 3-Credit Tuition: $500
  • Non-Credit Tuition: $500
  • Fees: $40 Registration Fee
  • Duration: 8 Weeks

Course Outline

Week One

  • Defining Self-Management and Entrepreneurship
  • Writing A Mission Statement
  • Self-Analysis by Personal SWOT
  • How to Approach the SWOT Process
  • The Elevator Pitch
  • Developing A Career Plan

Week Two

  • Networking and Partnership Building
  • The Value of Mentorship
  • How to Find a Mentor
  • Establishing a Value Network

Week Three

  • Sharing Work Samples
  • Building an Online Portfolio
  • Branding

Week Four

  • Publicity and Advertising
  • Press Releases
  • Digital and Social Media Marketing

Week Five

  • Time Management
  • Project Management

Week Six

  • Intellectual Property and Copyright
  • Trademarks and Patents
  • Types of Businesses
  • Contract Basics
  • The Art of Negotiation

Week Seven

  • Artistic Entrepreneurship
  • Fundraising – Part 1
  • Fundraising – Part 2
  • Pricing Your Work
  • Budgeting

Week Eight

  • Health Management
  • Diet and Drugs

Stack to Earn a Professional Certificate

Self-Management and Entrepreneurship can be applied to the following certificate programs:

Nonprofit Arts Management Professional Certificate
Entrepreneurship for the Gig Economy Professional Certificate
General Creative Studies Professional Certificate

Course Author

Course Author

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Justin Sinkovich Photo

Justin Sinkovich

Throughout his career, Justin Sinkovich has started a record store and music venue, managed a record label and founded multiple music startups, including Epitonic.com, one of the first and most influential MP3 websites. His first record store, Landspeed Records, won “Best New Business” of the year (Metro Pulse).

In 2011, the music discovery startup—Epitonic, had grown to include a music and comedy festival, a live recording session series, a record label and a management company. While teaching full time, Sinkovich remains an active entrepreneur, consultant, producer and musician.

Course: Self-Management and Entrepreneurship

"Self-management and freelancing has a very realistic approach to life. Making the tasks more personal and implementing them in the class makes me feel like I can do this in the future."

— Camila R., Columbia Online Student

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