- Develop the business mindset you need to succeed as an entrepreneur, freelancer or working artist.
- Collaborate with artists across industries and leverage their strategies to apply to your own discipline.
- Learn the fundamentals of entrepreneurship in the arts, entertainment and media industries — all on your schedule.
Self-Management and Entrepreneurship
- Winter Term Begins
- Jan 7
Learn how to create a career plan, promote your skills and find clients as a freelancer. Our flexible, online courses are 8-weeks long and asynchronous to accommodate your busy schedule.
What will you learn in Self-Management and Entrepreneurship?
-Writing a Mission Statement
-Assessing Effective Work Samples
-Networking and Partnership Building
-The Elevator Pitch
-Assignment: Personal Mission Statement
-Quiz: Networking Skills
-Self-Analysis by Personal SWOT
-The Value of Mentorship
-Cultivating Leadership Skills
-Developing a Career Plan
-Assignment: Mentor Interview Questions
-Building an Online Portfolio
-Assignment: Time Map and Project Management Plan
-Quiz: Reflection on Perfectionism
-Pricing Your Work & Budgeting
-Assignments: DIY Fundraising Resources & Personal and Project Budget
-Establishing a Value Network
-Final Project Prep
-Assignments: Mentor Interview and Web Portfolio
-Intellectual Property and Copyright
-Trademarks and Patents
-Types of Businesses
-The Art of Negotiation
-Publicity and Advertising
-Digital and Social Media Marketing
-Assignments: Self-Promotion Plan and Press Release
-Diet and Drugs
-Assignments: Health Management Plan and Course Reflection
Throughout his career, Justin Sinkovich has started a record store and music venue, managed a record label and founded multiple music startups, including Epitonic.com, one of the first and most influential MP3 websites. His first record store, Landspeed Records, won “Best New Business” of the year (Metro Pulse).
In 2011, the music discovery startup—Epitonic, had grown to include a music and comedy festival, a live recording session series, a record label and a management company. While teaching full time, Sinkovich remains an active entrepreneur, consultant, producer and musician.
"Self-management and freelancing has a very realistic approach to life. Making the tasks more personal and implementing them in the class makes me feel like I can do this in the future."— Camila R., Columbia Online Studeney